Logo Design and Brand Identity
Crafting a Visual Foundation
Creating a strong visual identity was the foundation of our work with lilikoi agency. I led the design of their logo to reflect their core values and market positioning. This process involved thorough market research, creative brainstorming, and multiple iterations to ensure the logo was unique, memorable, and resonated with their target audience.
Look and Feel Creation
Establishing a Cohesive Aesthetic
Developing the overall aesthetic for lilikoi agency was essential in establishing a strong market presence. From color schemes to typography, I curated a cohesive look and feel that resonated with their target audience and differentiated them from competitors. This visual consistency extended across all marketing materials, reinforcing brand recognition and trust.
Crafting Success as Creative Director
From Vision to Multi-Billion Dollar Giants
As the Creative Director at Lilikoi Agency from 2017 to 2023, I spearheaded transformative creative strategies that helped shape our clients into industry leaders. Our tailored approach, combining data-driven insights with innovative design, fueled the rapid growth of these brands, many of which evolved into multi-billion dollar enterprises in less than five years. Through strategic brand positioning and high-impact campaigns, Lilikoi Agency became a powerhouse in delivering tangible results. Our client roster spans across industries, each benefiting from our dedication to pushing creative boundaries and driving unparalleled success.
The Heart of Lilikoi – Our People
Together, We Build. Together, We Thrive
Behind every success story are the incredible minds and relentless passion of my team. Without their creativity, drive, and dedication, I wouldn’t be the creative leader I am today. They inspire me daily, pushing the limits of innovation and making every project a collective triumph. At Lilikoi, it's our people that transform visions into reality, and together, we grow, we excel, and we conquer.
Designing Spaces That Inspire
Where Creativity Meets Comfort – Our Offices
At Lilikoi, I envisioned more than just an office—I crafted a sanctuary for creativity. Every corner of our workspace is thoughtfully designed to spark innovation, reduce stress, and make our team feel right at home. From open collaborative areas to cozy nooks, I ensured every element empowered our employees to thrive, dream big, and push their creative boundaries. None of this would have been possible without the incredible support of Lance Willson (CEO), Sophia Willison (COO), and Kevin Williams (Vice Presid ent), who allowed me to go wild with my ideas and worked side by side with me to bring this inspiring space to life. Together, we created a workplace where comfort fuels productivity, and creativity is woven into the very walls.
Swag That Celebrates Every Milestone
Empowering Through Custom-Designed Swag
At Lilikoi, we believe in celebrating our people every step of the way. From day one to yearly anniversaries, we designed custom swag that not only welcomes new team members but makes them feel truly valued. From onboarding kits to special gifts at 3 and 6 months, and unique recognition for years of service, our swag isn’t just about branding—it’s about fostering a sense of belonging, pride, and appreciation. Each item is crafted with care, serving as a reminder that at Lilikoi, we’re all part of something special.
Oh, Not Sure What We Do?
Let Me Show You!
Let Me Show You!
Experience the Magic of Lilikoi in Action
Still curious about what makes Lilikoi so special? Let me take you behind the scenes. Below is a featured advertisement video that showcases the heart of our marketing agency—where creativity, strategy, and passion collide to bring brands to life. Watch as we turn visions into reality, fuel brand growth, and create unforgettable campaigns. This is Lilikoi—where every idea takes flight.
Check out the video below to see how we make it all happen!
Social Media Magic – Our Ohana, Our Vibe
Crazy Fun. Creative Trends. Pure Ohana Spirit
At Lilikoi, we didn’t just create content—we built a movement. Through bold and fun social media trends, we brought our team into the spotlight, showcasing our vibrant Ohana culture. From dance challenges to gratitude campaigns, our social media was an extension of who we are—creative, united, and always grateful. We involved everyone, sharing the joy of working together and celebrating what makes Lilikoi truly special.
Video Production at Lilikoi
Filming, Editing, Creating – All Done in House!
Every piece of content at Lilikoi was born right here, in-house. From concept to final cut, I led the charge on filming and editing all our original content. If we needed a talent, we’d bring them in, but outsourcing? Not our style. We built an authentic voice by keeping the creative process close to home—ensuring that every video, from behind-the-scenes clips to polished promos, truly reflected the Lilikoi spirit.
