Below are some of the incredible small businesses I’ve had the pleasure of working with throughout my career as a Creative Director. Each project was unique, allowing my team and me to create tailored strategies that empowered these companies to achieve their creative vision and business goals. From branding and marketing to company structure and campaign execution, it’s been an honor to contribute to their success stories.
At the heart of my career as a Creative Director has been the opportunity to work alongside passionate entrepreneurs and their mom-and-pop shops, helping them thrive through comprehensive creative direction.
One such client, Metrowsitch, came to us with a need for a fresh approach to their marketing and overall business structure. My team and I worked tirelessly to reimagine their brand’s identity, crafting a strategic campaign that not only aligned with their vision but also expanded their customer base. Through creative vision and detailed goal-setting, we saw an impressive increase in customer engagement and sales.
One such client, Metrowsitch, came to us with a need for a fresh approach to their marketing and overall business structure. My team and I worked tirelessly to reimagine their brand’s identity, crafting a strategic campaign that not only aligned with their vision but also expanded their customer base. Through creative vision and detailed goal-setting, we saw an impressive increase in customer engagement and sales.
For West Coast, the challenge was bringing their traditional values into the digital age without losing their authenticity. We developed a creative strategy that reflected their history while positioning them as a modern, competitive brand. By redesigning their visual identity, refining their messaging, and implementing a targeted marketing campaign, we helped them strengthen their community presence and drive growth, increasing their revenue and boosting their customer loyalty.
Another great success was with Zierman, a business that was struggling with inconsistent branding and ineffective campaigns. We undertook a full-scale overhaul of their creative direction, restructuring their marketing approach from the ground up. By providing strategic direction on everything from social media content to in-store promotions, we helped them achieve record-breaking sales and a cohesive, professional brand image that resonated deeply with their audience.
With We Care, the challenge extended beyond creative solutions—there was a need to optimize their internal processes as well. We not only led a campaign that increased their brand visibility by 50%, but also introduced streamlined business operations that improved their efficiency and profitability. This holistic approach transformed their business both internally and externally, cementing them as a key player in their local market.
For DeLiese Cellars, my team and I executed a comprehensive digital marketing strategy that focused on bringing their brand into the modern landscape. Through a mix of social media campaigns, SEO optimization, and creative ad placements, we were able to increase their online engagement by 75%, driving traffic to their website and resulting in a noticeable spike in sales conversions. This success story is a testament to the power of blending creativity with data-driven insights.
Working with Steelblox was another rewarding experience, as we helped them craft a creative vision that aligned with their long-term business goals. We began by conducting a deep market analysis to understand their unique selling proposition and competitor landscape. Armed with this insight, we built a customized marketing plan that increased their brand loyalty by 30% and significantly boosted customer satisfaction. Their transformation was remarkable, demonstrating the importance of clear, strategic creative direction.
